Almost Famous

When Frank Accosta, aka “Frank the Milkman,” went viral on The Real Housewives of Orange County, the milkman suddenly had a moment. Simultaneously, Similac was launching a new whole milk formula from a brand parents have trusted for generations. We pitched Frank to make deliveries of the new formula straight to families’ doorsteps. A viral moment, with a very old-school, very Similac twist.

Similac’s Love Without Measure campaign was about taking the judgment out of those parenthood moments that don’t go according to plan. We pitched a partnership with Instacart that would turn those “baby needs it yesterday” emergencies into championship pit stops. Need formula, diapers, wipes, you name it? Just call for a delivery, and an F1 driver would make the handoff with race-day efficiency.

In America, everything has become a debate. Red versus blue. Us versus them. Even the smallest differences can feel like reasons to take sides. What if Heinz reminded America that there is something we can agree on? Introducing the Bipartisan Bottle. Timed to election season, the iconic bottle gets a red-and-blue makeover, bringing America's two political colors together around one thing we can all support: Heins Ketchup.

In Call of Duty, “Stay Frosty” is gamer code for staying sharp, alert, and ready for anything. With a new release on the horizon, we saw an opportunity to put that mindset to the test. We pitched a Wendy’s collab that would tease the release with frosted scopes in-game, late-night Frosty runs for in-game perks, and a subzero supply drop packed with exclusive gear, rewards, and first access to the demo.

When your baby’s up at 2 AM, you are, too. What if Nanit teamed up with Insomnia Cookies to give sleep-deprived parents a sweeter reason to be awake? An in-app integration would let parents order cookies straight from their baby monitor app, while a 24/7 Cookie Cam gives them the motivation to stay up with a live stream of their sweet treat. Because let's be real, the night shift deserves perks.